Is There A Happy Ending?

The Department of Energy and Climate Change (DECC) launched the above commercial as part of its Act on CO2 campaign. I personally think this advert is great. The campaign, in the form of a bedtime story, begins with a father reading to his daughter but the story then turns into a terrifying account of the impact of climate change. 


But this advert has caused quite a stir. The Advertising Standards Authority in the UK is currently responding to 375 complaints about the impact of the commercial on young children, who also recommend that the ad be shown after 9 pm only. Many complaints about the commercial suggested that the material was distressing for children.


http://theinspirationroom.com/daily/2009/act-on-co2-bedtime-story-ending/