Revisiting some of my old work I decided to upload some previous conceptual ideas. This brief was set for Berghaus in the YCN awards 08. The brief was to communicate 'Optistud' technology. I decided to respond to this brief by using humour and a unusual response of insects. The strapline: 'its the difference between staying on and falling off' showcases the strength of the optistud. If you use optistud technology you stay on... if not... you fall off.. The reason I decided to use insects as a concept was because insects are very small yet they have fantastic grip if they didn't have their strong grip (optistud) they would fall off I thought the images of the insects on their backs would be humourous. I think these ideas are good but they have the potential to be developed.
