This brief was to design two double page spreads for the article 'Water wars' in the Observer magazine. I decided to respond to this brief by showing the realities of tap water being bottled up and sold as 'pure bottled water'. Researching I discovered that many people cannot tell the difference between the quality of tap water and bottled water. I feel the strap line I created reflects my concept very well by portraying the idea that tap water is disguised by a branded bottle. I then extended my concept by photoshopping the word 'tapwater' in place of the brand name. I feel this concept is very strong but the execution can definately be revisited and improved.
