Carex-Antibacterial Hand Gel

This is another of my ideas for the Carex brief. As I decided to target commuters I thought it made sense to focus on routes and maps, as this is what commuting is about. Moving from one place to another. This idea shows the commuting of germs in a route style design. The first point of germs commuting is the source where the germs came from. e.g 'passenger sneezes'. Then gradually along the route it shows the transmission of the germs and when we become sick. (The route, illness and symptoms would change throughout the campaign.)

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