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Carex-Antibacterial Hand Gel
For the past few weeks I have been working on a brief for Carex. The brief was to devise a campaign for Carex antibacterial hand gel. I decided to target commuters throughout the brief. This is one of my first ideas. I think playing with the words was simple and effective. (The design of these visuals isnt final) When experimenting with the designs at a later stage I realized that the larger scale of the bottle takes away the convenience and pocket sized aspect of the product.
For the past few weeks I have been working on a brief for Carex. The brief was to devise a campaign for Carex antibacterial hand gel. I decided to target commuters throughout the brief. This is one of my first ideas. I think playing with the words was simple and effective. (The design of these visuals isnt final) When experimenting with the designs at a later stage I realized that the larger scale of the bottle takes away the convenience and pocket sized aspect of the product.
