Carex-Antibacterial Hand Gel

When looking at maps and routes I was inspired by the tube map. I feel this design shows you the mass transmission of germs as there are more routes visable to the viewer so it shows the number of possible transmission routes. (The route, illness and symptoms would change throughout the campaign.)

*I previously had some feedback from the creative's at my placement. My ideas were liked but one of the designers felt that I was 'milking' the idea too much. When looking back I now realise that I was. I think I tended to push this idea so much as I thought it was a strong idea. However, I have took the feedback and opinions into consideration and aim to change these ideas slightly, whether its just by changing the strapline.