These are two ideas from a brief I received on my HND course. The brief was for the AA breakdown service. In these ideas I wanted to create a emotional response. Asking 'how are you getting home tonight' will allow the driver to think how they will be getting home without AA break down cover. I felt that the hitch hiking idea isolates the person and makes them feel vulnerable without a car. I feel the strap line and small copy along the bottom matches well.
