Here are two slightly humourous concepts I also came up for AA breakdown services on my HND course. I felt that the tadpole image and strapline 'join our growing team' reflects the amount of people joining the AA. I think this is humorous but I feel the image could possibly be mistaken for something else....
The broken egg idea is just a simple concept of something being Broken. The viewer 'gets' it but I feel it isnt very strong as it is.
