Recently working on my major project I wanted to develop the concept of growth. I have been browsing on Whitney Woods and became inspired by their direct mail ideas. Having an idea similar to the above image I decided this concept could be worth developing. My next step is to hand make the pop up examples and see whether they work as well as I imagine. My concept is adjusted from the image at the bottom. This concept will be a direct mail idea, when unfolded the last page has a flower popping up which will interpret a flower 'blooming' once I decide whether this concept is worth developing I will begin to refine what type of information I will be putting in and what will be relevant for expressing the brands voice.
