So far this is the final logo for my rebrand of The Real Flower Company. My aim was to position The Real Flower Company as a high end luxury brand. I wanted to reflect their professionalism, attential to detail and high quality service. I am very pleased with this logo because I feel it reflects the aims I set out to do. I used a simple, light sanserfif typeface which I think is complemented well by the solid ornimental flower.

