This is a quick mock up I recently did for a brief for the DCSF under age drinking campaign. So far the execution hasn't been consider as it is just a quick mock up to get my idea across. Admittedly I feel it isnt answering the brief at the moment.
Discussing this idea with Ed walker he says he isnt so keen because he thinks it isn't saying anything. Ed believes that it should be brighter and less clinical if it is to attract kids. Ed's opinion is that kids may not care about health and they drink because they think its cool. This is the route Ed has suggested that I go down.
Ed also recomends that I could possibly use this idea for a different message. Perhaps raising the awareness about the sugar an calorie level.
