In October I attended the design symposium in Liverpool. One of the guest speakers were Andy Sandoz. Andy is from "the work club" which is made up of 40-50 work club clients include Coke, Nokia, and Pizza express. Andy has expertise in many design areas which include:
- Illustration
- Game design
- Tv branding
- Web design
- Advertising
During Andy's lecture he says that he would like to get back into education at some point in the future. Andy is also a judge in the D&aAD awards in which he says he looks forward to seeing peoples work and ideas.
Included in Andy's talk was the dicussion of 'creativity' and many design strategies were discussed. Andy expressed that he was suprised people don't understand what technology has to offer. In advertising Andy beleives that there needs to be a balance of creativity and intellegance. "feet on the ground, head in the clouds"
