This is one of the logo designs I created whilst working alongside my group in a live brief. We had to design a logo which contained two elements to make the one meaning. This is just one design that I picked out that I liked. I think the logo has impact. The original logo without text was created with positive and negetive space. We liked the way the negetive space created the shape of the bowling ball when left to the imagination. We felt that when the logo was applied to the text as above the logo lost meaning as the negetive space disappeared.
