This is one of my ideas for a YCN Berghaus brief. We had to advertise the new Berghaus 'optistud' shoe technology. I decided to tackle this brief by using something you wouldnt really expect to see advertising shoes. I tried to introduce a bit of humour. I have created a campaign of designs by using different creatures and situations. I have since been advised to continue to build on this project to possibly enter it into the YCN competition.28 Dec 2008
Berghaus
This is one of my ideas for a YCN Berghaus brief. We had to advertise the new Berghaus 'optistud' shoe technology. I decided to tackle this brief by using something you wouldnt really expect to see advertising shoes. I tried to introduce a bit of humour. I have created a campaign of designs by using different creatures and situations. I have since been advised to continue to build on this project to possibly enter it into the YCN competition.
